SEO & Content Specialist / Marketing Coordinator

CATEGORY:

Digital & Search Marketing (Marketing & Communications)

LOCATION:

Gold Coast — QLD

WORK TYPE:

Full Time

JOB DETAILS:

Skilled SEO professional with a flair for crafting compelling content - 6 weeks paid leave!

Join a friendly Team as SEO & Content Specialist / Marketing Coordinator

Dynamic environment where you are fulfilled in your creative space - our client relies on experience to hit the ground running.  Diverse role offers a suitably talented SEO professional who seeks great rewards, autonomy and experience to join a friendly team of brokers and clerical employees and allow you to do what you do best - create content and marketing of their brand. The organisation has a nice mix of work on the table that will allow you to work from their two offices as well as some remote flexibility.

To be successful you will need to be a dynamic individual who can share a laugh, work as a team player in a down to earth office in the role of SEO & Content Specialist/Marketing Coordinator. If you're passionate about optimising digital strategies and enhancing online presence, this is the perfect opportunity for you!

If you seek autonomy and an opportunity to showcase your experience without having your hands tied, this is that rare opportunity and an exciting one that provides unique benefits too!

Key Responsibilities:

SEO

  • Set and develop a 12-month SEO strategy roadmap for key product areas across business.
  • Conduct thorough SEO auditing, keyword research, traffic analysis and competitor research.
  • Keyword & Competitor Research: Conducting in-depth research to identify high-impact keywords and analyse competitor strategies.
  • Develop and execute successful SEO strategies for a diverse client base across insurance products.
  • Work closely with Management to Identify SEO KPIs aligned with business goals, objectives, and overall strategy.
  • Training: Participating in regular training sessions to stay updated on industry trends and best practices.
  • Monitor and analyse SEO campaign performance, ensuring KPIs and goals are being met.
  • Report on SEO performance monthly and quarterly, ensuring key metrics are aligned with client objectives.
  • Frequent internal meetings with brokers to communicate to discuss new SEO opportunities.
  • Identify and recommend strategies to tackle UX issues and improve on crucial ranking factors.
  • Keep abreast of SEO and integrated marketing trends within the insurance industry.
  • Utilizing tools like Google Analytics, Ahrefs and Google Tag Manager for data analysis.
  • Research and report on competitor strategies

Content Marketing and Website Management

  • Copywriting/Content Writing on insurance products for website blogs
  • Crafting compelling and SEO-friendly content to enhance website performance.
  • Creating enhancing client proposals and presentations
  • Optimise website content, landing pages and copy using best practice on-page SEO.
  • Facilitate website migration strategies and offsite optimisation.
  • Managing budgets and bids to maximize ROI for paid advertising campaigns.
  • Working closely with the Creative Team to align digital strategies with creative assets.
  • Ensuring all policies and procedures are followed diligently against the insurance brokers compliance framework.
  • Driving growth in the organic traffic of the website
  • Identifying new keywords and ranking opportunities
  • Create, maintain and roll out a social media content calendar as well as employee advocacy content creation and distribution.
  • Manage social Media channels (LinkedIn, Instagram and Facebook)

Qualifications:

  • Proven experience in SEO and digital marketing.
  • Knowledge of Google Ads, Bing Ads, and various social media advertising platforms.
  • Proficiency in keyword research and competitor analysis.
  • Excellent copywriting skills.
  • Experience in budget management and optimization.
  • Familiarity with tools like Google Analytics and Google Tag Manager.
  • Exceptional communication and client management skills.
  • Ability to work both independently and as part of a team.
  • Highly organized with excellent attention to detail.

Advantageous:

  • Ability to perform simple website editing
  • Graphic design experience
  • Can write engaging persuasive content

Some of the perks:

  • Hybrid role
  • Attractive salary package
  • 6 weeks paid leave
  • Work autonomously in a mixed role
  • Supportive and friendly Management team
  • Flexible working environment
  • Flexible days and working hours

If you are ready to bring your expertise to our team and make a significant impact, apply now! We look forward to welcoming a talented and enthusiastic professional to our dynamic workplace.

Only experienced candidates will need to apply!

Contact Diane Macleod, Director on 0400 754 091 for a confidential discussion alternatively kindly apply without delay to diane@dimention-recruitment.com.au 

RESPOND WITH CONTACT FORM

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